Public relations is essential for a company’s long-term success in the marketplace. My goal is to help your company establish a positive reputation with your target audience, stakeholders and the public. I can help you build a communications program, engage with others to develop strategic partnerships and create exposure for your brand. My public relations services include:
- Development of key messages and press materials, such as: talking points, fact sheets, media advisories, press releases and opinion editorials.
- Targeted media outreach to mainstream outlets, trade publications and blogs.
- Facilitate and staff interviews, press conferences and events.
- Media training for your organization or identified spokespersons. Proper training helps spokespeople make the most out of interview opportunities. Whether you're a novice or a seasoned expert, I can help you successfully navigate and master the interview process.
- Strategic planning. How do you effectively communicate your message? Get your target audience to act? These questions are critical to consider when developing your communications strategy. I can help guide your organization through this process, and determine the appropriate outreach strategy, tactics and messages to achieve your organization's goals.
When used effectively, social media is a powerful tool. It allows you to reach your target audience unfiltered, and provides opportunities to enhance your customer's experience. I can work with you to perform an audit of your online presence, and from there provide feedback regarding your organization's strengths, as well as recommendations on where improvements can be made. Additionally, I can create compelling content to share on your social networks, manage your online platforms and monitor online conversations to determine appropriate engagement.
Written content leaves a lasting impression, and in today's digital world content lives online forever. I can work with you to create meaningful content that will resonate with your target audience. My writing services include content creation for: websites, magazines, blogs, social media, newsletters, marketing collateral and more. Everyone has a story to tell, let's work together to tell yours.
Proficient in AP style, I bring a professional eye when reviewing written copy. From press releases to social media posts, and website content to newsletters, it’s critical to communicate clearly and without errors or typos. Whether you need a full-time copy editor, or additional proofreading help, I can work with you to ensure your content is concise, clean and a good representation of your brand.